Difference Between B2B & B2C Mobile Apps
When a developer starts a conversation with his prospective client about mobile app development, the first thing he should ask is, “Who is your target audience?”. Next, it becomes essential for developers to understand the nature of the business to determine whether he is building an app for the consumer or for the company? Because there is a massive difference between B2C (Business to Consumer) and B2B (Business to Business). Suppose a developer fails to get this info. In that case, the development process will go wrong and suffer significant future issues, which we will cover in this article.
What is a B2B app?
B2B apps are essentially designed to streamline business operations. Through the B2B app, businesses do transactions with other companies, clients, or company employees. There are two types of B2B applications, one is available to the public, and the other is used in private space.
Now let us discuss reasons to build the B2B app.
1. Increasing mobile usage
People under 35 are digital savvy and prefer to use the mobile app over the web. If the B2B app is developed with all the features and functionality that the customer wants, it makes buying experience fluent and easy.
There is a huge difference in buying patterns between B2C and B2B users. So if a B2B business wants to become a one-stop solution for its users, building a B2B app is a sure-shot way.
Many B2B apps have features like post-payment, push notifications, history of previous orders, and many others, making their buying experience effortless.
What is a B2C app?
B2C apps are a more common type of mobile app general people are using. It can be a stand-alone app released on the play store by some popular gaming brands or social media or a customer loyalty and reward points app.
B2C apps are costlier than B2B apps in terms of labour and finance because B2C apps need updating more frequently based on the hundreds or thousands of customer feedback it receives. To put it simply, UX(User experience) plays a vital role in this type of genre.
Most B2C businesses earn business through in-app purchases or app sales, so it means more emphasis on growth and evolution.
Let us discuss the reasons to build a B2C app.
1. To spread brand awareness
A business without a B2C app operates through its website or social media account, but it has many limitations regarding the user experience.
Apps can help a business conduct business online in a much smoother way. Moreover, instead of relying on cookies, with the help of a mobile app, a company can closely track users’ activity and engagement.
2. Data never lies
According to a survey conducted by Statista in February 2021, nearly half of the respondents stated that, on average, they spent five to six hours on their phones daily. So it becomes essential for businesses to harness this opportunity to connect with their customers through an app.
To sum up this discussion, one thing is quite clear: people are spending more time on mobile and expect businesses to have a mobile app. Want to start building an app? You can contact us.